{"id":7186,"date":"2025-08-19T13:28:43","date_gmt":"2025-08-19T11:28:43","guid":{"rendered":"https:\/\/berlin-coopstudies.de\/?p=7186"},"modified":"2026-06-29T15:41:22","modified_gmt":"2026-06-29T13:41:22","slug":"erasmus-good-marketing-and-branding-practices-in-agricultural-cooperatives","status":"publish","type":"post","link":"https:\/\/berlin-coopstudies.de\/de\/erasmus-good-marketing-and-branding-practices-in-agricultural-cooperatives\/","title":{"rendered":"Erasmus+: Bew\u00e4hrte Verfahren im Bereich Marketing und Markenbildung bei landwirtschaftlichen Genossenschaften"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7186\" class=\"elementor elementor-7186\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2144c1b e-flex e-con-boxed e-con e-parent\" data-id=\"2144c1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9899b8c elementor-widget elementor-widget-image\" data-id=\"9899b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/berlin-coopstudies.de\/wp-content\/uploads\/2025\/08\/Erasmus-plus-Danemarca-cooperative-agricole.jpg\" class=\"attachment-large size-large wp-image-8177\" alt=\"\" srcset=\"https:\/\/berlin-coopstudies.de\/wp-content\/uploads\/2025\/08\/Erasmus-plus-Danemarca-cooperative-agricole.jpg 1000w, https:\/\/berlin-coopstudies.de\/wp-content\/uploads\/2025\/08\/Erasmus-plus-Danemarca-cooperative-agricole-300x180.jpg 300w, https:\/\/berlin-coopstudies.de\/wp-content\/uploads\/2025\/08\/Erasmus-plus-Danemarca-cooperative-agricole-768x461.jpg 768w, https:\/\/berlin-coopstudies.de\/wp-content\/uploads\/2025\/08\/Erasmus-plus-Danemarca-cooperative-agricole-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Erasmus+ Danemarca cooperative agricole<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-756ba24a e-flex e-con-boxed e-con e-parent\" data-id=\"756ba24a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583c5917 elementor-widget elementor-widget-text-editor\" data-id=\"583c5917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><strong>Laufzeit:<\/strong> Von November 2024 bis November 2026<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Gef\u00f6rdert durch:<\/strong> Europ\u00e4ische Kommission<\/p>\n\n<p class=\"wp-block-paragraph\">Die spezifischen Ziele unseres Projekts sind die Erstellung und Verbreitung von drei professionellen\nBildungsressourcen, um den digitalen Wandel zu erleichtern, den Eintritt in neue\nglobale M\u00e4rkte zu f\u00f6rdern, die Wahrnehmung der Zusammenarbeit zwischen Landwirten und Verbrauchern zu st\u00e4rken\nund den Marktanteil von Produkten der Genossenschaften zu erh\u00f6hen. Wir beabsichtigen, 75 Teilnehmende\nzu Expertinnen und Experten im Bereich Marketing und Markenbildung auszubilden,\ndie sich auf Genossenschaften der 2. und 3. Stufe spezialisieren. Ziel ist es, ihre strategischen\nF\u00e4higkeiten zu verbessern und sie darauf vorzubereiten, ihr Wissen an weniger erfahrene\nGenossenschaftsvertretende aus den Partnerl\u00e4ndern weiterzugeben.<\/p>\n\n<h5><strong>Die erwarteten Projektergebnisse sind:<\/strong><\/h5>\n\n<ul class=\"wp-block-list\">\n<li>Entwicklung und Verbreitung von drei relevanten, offenen Bildungsressourcen im Bereich Marketing und Markenbildung,\nspezialisiert auf Genossenschaften des Pflanzensektors, zur Verbesserung der Kompetenzen junger Managerinnen und Manager sowie Fachkr\u00e4fte<\/li>\n\n<li>Schulung von 75 Mitgliedern aus den Partnerl\u00e4ndern im Bereich Marketing und Markenbildung\nf\u00fcr Agrargenossenschaften, um sie in die Lage zu versetzen, selbst als Ausbildende t\u00e4tig zu werden.<\/li>\n\n<li>Erh\u00f6hung des Marktanteils von Agrar- und Lebensmittelerzeugnissen der Genossenschaften\nsowie des Verbrauchervertrauens um mindestens 5 %.<\/li>\n\n<li>Steigerung der Sichtbarkeit von Genossenschaften der 3. Stufe aus den Partnerl\u00e4ndern.<\/li>\n<\/ul>\n\n<h4><strong>Projektpartner: <\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Dalum Academy of Agricultural Business (Denmark<\/p>\n\n<p class=\"wp-block-paragraph\">National Branch Union of Cooperatives in the Vegetable Sector (Romania)<\/p>\n\n<p class=\"wp-block-paragraph\">HollandDoor Cooperative U.A. (Netherlands).<\/p>\n\n<p class=\"MsoNormal wp-block-paragraph\">F\u00fcr weitere Informationen \u00fcber die Ergebnisse des Projektes besuchen Sie bitte die Projektwebsite:<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/uncsv.ro\/2025\/02\/11\/managerii-cooperativelor-agricole-din-u-n-c-s-v-au-finalizat-prima-etapa-din-cadrul-celui-de-al-doilea-proiect-erasmus\/\"><span dir=\"auto\">MANAGERS OF AGRICULTURAL COOPERATIVES FROM UNCSV COMPLETED THE FIRST STAGE OF THE SECOND ERASMUS PROJECT<\/span><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Die spezifischen Ziele unseres Projekts sind die Erstellung und Verbreitung von drei professionellen\nBildungsressourcen, um den digitalen Wandel zu erleichtern, den Eintritt in neue\nglobale M\u00e4rkte zu f\u00f6rdern, die Wahrnehmung der Zusammenarbeit zwischen Landwirten und Verbrauchern zu st\u00e4rken\nund den Marktanteil von Produkten der Genossenschaften zu erh\u00f6hen. Wir beabsichtigen, 75 Teilnehmende\nzu Expertinnen und Experten im Bereich Marketing und Markenbildung auszubilden,\ndie sich auf Genossenschaften der 2. und 3. Stufe spezialisieren. <\/p>","protected":false},"author":12,"featured_media":8177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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