{"id":7475,"date":"2025-12-18T00:05:27","date_gmt":"2025-12-17T22:05:27","guid":{"rendered":"https:\/\/berlin-coopstudies.de\/?p=7475"},"modified":"2026-05-13T15:31:18","modified_gmt":"2026-05-13T13:31:18","slug":"erasmus-project-good-marketing-and-brand-building-practices-in-agricultural-cooperatives-gpmbac","status":"publish","type":"post","link":"https:\/\/berlin-coopstudies.de\/de\/erasmus-project-good-marketing-and-brand-building-practices-in-agricultural-cooperatives-gpmbac\/","title":{"rendered":"Erasmus+-Projekt: Gute Marketing- und Markenaufbaupraktiken in landwirtschaftlichen Genossenschaften (GPMBAC)"},"content":{"rendered":"
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Autorin: Agustina Malvido<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Das Projekt, das seit November 2024 l\u00e4uft, wird vom Nationalen Dachverband der Genossenschaften im rum\u00e4nischen Gem\u00fcsesektor (UNCSV) koordiniert. Zu den Projektpartnern z\u00e4hlen neben der Humboldt-Universit\u00e4t zu Berlin auch die D\u00e4nische Akademie f\u00fcr Agrar\u00f6konomie Dalum und die niederl\u00e4ndische Genossenschaft Holland Door.

Im Rahmen des Projekts sollen F\u00fchrungskr\u00e4fte und leitende Angestellte noch relativ junger rum\u00e4nischer Genossenschaften durch drei Schulungskurse in den Partnerl\u00e4ndern bef\u00e4higt werden, das Marketing und den Markenaufbau f\u00fcr die Produkte ihrer Unternehmen zu verbessern und so deren Marktanteil zu steigern. Dar\u00fcber hinaus zielt das Projekt darauf ab, die Digitalisierung voranzutreiben und den Eintritt in neue globale M\u00e4rkte zu erleichtern.

Der erste Schulungskurs fand im Februar 2025 bei der d\u00e4nischen Partnereinrichtung statt, die der Gruppe die Studieng\u00e4nge und Ausbildungskonzepte der Dalum Academy vorstellte.

Der zweite Schulungskurs fand im November in Soest in den Niederlanden statt. Der Partner Holland Door vermittelte detaillierte Kenntnisse \u00fcber den Lebenszyklus von Genossenschaften und deren Entwicklung zu regionalen und nationalen Spitzenunternehmen, die auch international wettbewerbsf\u00e4hig sind.

Der dritte Schulungskurs findet im Februar 2026 in Berlin statt und wird vom BICS organisiert. Neben einer Analyse der europ\u00e4ischen Agrarm\u00e4rkte liegt der Schwerpunkt des Programms auf der Darstellung der Besonderheiten der landwirtschaftlichen Genossenschaften im Osten des Landes, die sich von ehemaligen sozialistischen Produktionsgenossenschaften zu erfolgreichen, unter marktwirtschaftlichen Bedingungen agierenden Unternehmen entwickelt haben. <\/span><\/span><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00fcrrenhofer Genossenschaft IfG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Autorin: Agustina Malvido<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Das Projekt, das seit November 2024 l\u00e4uft, wird vom Nationalen Dachverband der Genossenschaften im rum\u00e4nischen Gem\u00fcsesektor (UNCSV) koordiniert.<\/p>","protected":false},"author":12,"featured_media":7476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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