{"id":7592,"date":"2026-03-11T12:38:31","date_gmt":"2026-03-11T10:38:31","guid":{"rendered":"https:\/\/berlin-coopstudies.de\/?p=7592"},"modified":"2026-04-16T14:20:13","modified_gmt":"2026-04-16T12:20:13","slug":"bics-hosts-a-training-on-marketing-and-branding-in-agricultural-cooperatives-in-germany","status":"publish","type":"post","link":"https:\/\/berlin-coopstudies.de\/de\/bics-hosts-a-training-on-marketing-and-branding-in-agricultural-cooperatives-in-germany\/","title":{"rendered":"BICS veranstaltet ein Training zu Marketing und Markenentwicklung in landwirtschaftlichen Genossenschaften in Deutschland"},"content":{"rendered":"\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\n

Im Februar veranstaltete das Institut f\u00fcr Genossenschaftswesen (IfG) im Rahmen des Erasmus+-Projekts \u201eGood Marketing and Branding Practices in Agricultural Cooperatives\u201d ein einw\u00f6chiges Trainingsprogramm f\u00fcr Vertreter von 30 rum\u00e4nischen Agrargenossenschaften. Das Programm kombinierte akademische Beitr\u00e4ge mit praktischem Lernen und Exkursionen und erm\u00f6glichte so einen regen Austausch zwischen Forschung und Praxis.<\/p>\n\n

Die Schulung begann an der Humboldt-Universit\u00e4t zu Berlin mit Fachvortr\u00e4gen von Dr. Volker Petersen (Deutscher Raiffeisenbund) \u00fcber das deutsche landwirtschaftliche Genossenschaftssystem und von Guido Seedler (Deutscher Raiffeisenbund) \u00fcber europ\u00e4ische und internationale Getreidem\u00e4rkte. Dar\u00fcber hinaus gab Lea Flie\u00df (Forum Moderne Landwirtschaft) wertvolle Einblicke in Kommunikationsstrategien und den Dialog zwischen dem Agrarsektor und der Gesellschaft. Interaktive Workshops unter der Leitung von Prof. Dr. Markus Hanisch, Prof. Dr. Marcel Robischon und Dr. Agustina Malvido konzentrierten sich auf die Rolle von Genossenschaften als Akteure der Wertsch\u00f6pfungskette und auf praktische Marketing- und Markenstrategien entlang der Agrar- und Lebensmittelkette.<\/p>\n\n

Ein zentraler Bestandteil des Programms waren Studienbesuche bei landwirtschaftlichen Genossenschaften in Brandenburg, darunter AGRAVIS Ost F\u00fcrstenwalde, Unterspreewald eG (D\u00fcrrenhofer), Spreetal eG, Agrargenossenschaft Uckro eG und Biokr\u00e4uterei eG. Die Teilnehmer erhielten Einblicke in verschiedene Gesch\u00e4fts- und Vermarktungsmodelle, die von Vertragsverk\u00e4ufen und Logistikdienstleistungen bis hin zu regionalem Branding, Direktvermarktung, \u00f6kologischer Produktion und gemeinschaftlich unterst\u00fctzter Landwirtschaft reichten.<\/p>\n\n

Der Austausch war gepr\u00e4gt von einer offenen und engagierten Lernatmosph\u00e4re. Die deutschen Genossenschaften berichteten ausf\u00fchrlich \u00fcber ihre Erfahrungen und Herausforderungen, w\u00e4hrend die rum\u00e4nischen Teilnehmer vielf\u00e4ltige Perspektiven aus ihrer eigenen Genossenschaftspraxis einbrachten. Das Programm unterstrich den Wert des Peer-Learning und der internationalen Zusammenarbeit f\u00fcr die St\u00e4rkung genossenschaftlicher Wertsch\u00f6pfungsketten und Vermarktungskapazit\u00e4ten.\nMit dieser Erasmus+-Fortbildung hat das IfG seine Rolle als Vermittler f\u00fcr den internationalen Wissensaustausch \u00fcber genossenschaftliche Entwicklung und nachhaltige Agrar- und Ern\u00e4hrungssysteme weiter gest\u00e4rkt.<\/p>\n\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Akademische Beitr\u00e4ge mit praktischem Lernen und Exkursionen sorgten f\u00fcr einen regen Austausch zwischen Forschung und Praxis.<\/p>","protected":false},"author":13,"featured_media":7593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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