{"id":8916,"date":"2026-11-04T14:59:06","date_gmt":"2026-11-04T12:59:06","guid":{"rendered":"https:\/\/berlin-coopstudies.de\/?p=8916"},"modified":"2026-11-04T15:25:17","modified_gmt":"2026-11-04T13:25:17","slug":"bics-hosts-international-workshop-on-cooperative-membership","status":"publish","type":"post","link":"https:\/\/berlin-coopstudies.de\/de\/bics-hosts-international-workshop-on-cooperative-membership\/","title":{"rendered":"IfG veranstaltet internationalen Workshop zu Mitgliedschaft in Genossenschaften"},"content":{"rendered":"
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Autorinnen\/Autoren: <\/b>Gereon Wintz <\/b>und Kira Lutz<\/b><\/p>

Datum <\/b>18.<\/b>10<\/b>.202<\/b>6<\/b><\/p>

Am 5. Oktober bildete der ehrw\u00fcrdige Marmorsaal im Hauptgeb\u00e4ude der HU die Kulisse f\u00fcr eine alles andere als angestaubtezukunftsgewandte Veranstaltung. Auf Einladung des Instituts f\u00fcr Genossenschaftswesen Berlin kamen Wissenschaftlerinnen, Wissenschaftler und Praxisvertreter aus unterschiedlichen Bereichen zusammen, um einige der dr\u00e4ngendsten Fragen zur Zukunft der Mitgliedschaft in Genossenschaften zu diskutieren. Der Workshop war Teil unseres Forschungsprojekts zu Mitgliedschaftsstrategien im Bankensektor und dar\u00fcber hinaus<\/a>das vom Bundesverband der Deutschen Volksbanken und Raiffeisenbanken (BVR) gef\u00f6rdert wird.\u00a0
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Ein intensiver Tag des Erfahrungsaustauschs und der Diskussion gemeinsamer Herausforderungen wurde von Markus Hanisch er\u00f6ffnet, Professor an der HU und Koordinator des Projekts. Er warf die Frage auf, warum Genossenschaften \u00fcberhaupt aktive Mitglieder brauchen. Diese Frage gab den Ton f\u00fcr die folgenden Vortr\u00e4ge und Diskussionen vor.<\/p>

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Subrahmanyam Bhima, Pr\u00e4sident der International Cooperative Banking Association, steuerte eine internationale Perspektive bei und skizzierte nationale Trends in der Entwicklung von Mitgliedschaftsstrategien. Andreas Bley, Chefvolkswirt des BVR, widmete sich den Herausforderungen, vor denen deutsche Genossenschaftsbanken derzeit bei der Mitgliedschaft stehen. Am Nachmittag f\u00fchrte Hans Groeneveld, Professor f\u00fcr Finanzgenossenschaften an der niederl\u00e4ndischen Universit\u00e4t Tilburg (NL), das Publikum durch den Fall der Rabobank in den Niederlanden. Mathias Fiedler, Vorstandsmitglied des Zentralverbands deutscher Konsumgenossenschaften, rundete das Bild ab, indem er ausf\u00fchrte, wie Mitgliedschaft mit Nutzen, Zweck und Mitsprache f\u00fcr die Mitglieder verkn\u00fcpft werden sollte.<\/p>

\u00a0<\/p>

Ein Kernst\u00fcck der Veranstaltung waren sechs Arbeitsgruppen zu zentralen Fragen der Mitgliedergewinnung und -bindung, die in unserer vorangegangenen Forschung identifiziert worden waren. Jede Gruppe ging von einem kurzen Impuls eines unserer Teilnehmenden aus. Charlotte Castille stellte die Mitgliedschaftsstrategien und -angebote von OurCoop aus Gro\u00dfbrittanien (UK) vor, und Nele Janisch von Neonblau, der hauseigenen Jugendberatung des BVR, sprach dar\u00fcber, wie junge Menschen f\u00fcr Genossenschaftsbanken in Deutschland gewonnen werden k\u00f6nnen. Francesco Carf\u00ec erkl\u00e4rte, wie die italienische Banca Etica (IT) greifbaren Mehrwert in ihrem lokalen Umfeld schafft und kommuniziert. Przemys\u0142aw Piasecki von der Universit\u00e4t Posen (PL)in Polen fragte, wie Besch\u00e4ftigte dazu beitragen k\u00f6nnen, genossenschaftliche Werte zu leben. Nick M\u00e4user von der Universit\u00e4t zu K\u00f6ln untersuchte, wie Beteiligung geschaffen und gest\u00e4rkt werden kann, und Kira Lutz vom BICS erkundete, wie Genossenschaften Allianzen mit anderen Genossenschaften und \u00e4hnlichen Organisationen aufbauen k\u00f6nnen.<\/p>

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Die Gruppendiskussionen profitierten von der Bandbreite der Hintergr\u00fcnde im Raum und dem reichen praktischen Erfahrungsschatz der Teilnehmenden. Gemeinsam identifizierten sie zentrale praktische Herausforderungen zu den Themen und er\u00f6rterten m\u00f6gliche L\u00f6sungen und Best Practices. Trotz der gro\u00dfen thematischen Bandbreite kehrten einige Gemeinsamkeiten immer wieder. Viele Genossenschaften haben nach wie vor Schwierigkeiten, wahrgenommen und verstanden zu werden. Es bleibt daher notwendig, zu erkl\u00e4ren, was Genossenschaften sind und wie sie funktionieren, am besten in einer zug\u00e4anglichen und anschaulichen Sprache statt in veraltetem Fachjargon. Ebenso zentral, um nicht an Relevanz zu verlieren, ist es, die Bed\u00fcrfnisse aktueller und potenzieller Mitglieder zu erkennen und glaubw\u00fcrdig zu adressieren. Aktive Mitgliederbeteiligung wurde hierzu als wirkungsvolles Mittel diskutiert.<\/p>

\u00a0<\/p>

Die Erkenntnisse aus den Diskussionen flie\u00dfen in die n\u00e4chste Projektphase ein, einen Bericht zu Mitgliedschaftsstrategien f\u00fcr Genossenschaftsbanken, der in den kommenden Monaten erscheinen soll.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Rund 30 Forschende und hochkar\u00e4tige Praktikerinnen und Praktiker aus mehreren L\u00e4ndern kamen an der Humboldt-Universit\u00e4t zu Berlin zu einem ganzen Tag des gemeinsamen Nachdenkens \u00fcber Mitgliederwachstum in Genossenschaften zusammen, ausgerichtet vom BICS Berlin Institute for Co-Operative Studies.<\/p>","protected":false},"author":13,"featured_media":8923,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nBICS Hosts International Workshop\u00a0on Cooperative\u00a0Membership - 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