Erasmus+: Good Marketing and Branding Practices in Agricultural Cooperatives

Good Marketing and Branding Practices in Agricultural Cooperatives Duration:

November 2024 until November 2026

Funded by: European Commission

The specific objectives of our project are to create and disseminate 3 professional
educational resources to ease the digital transition, facilitate entry into new
global markets, enhance cooperation perception among farmers and consumers, and
increase coop products market share. We aim at training 75 participants to be
proficient experts in marketing and branding specialized in 2nd and 3rd grade
cooperatives, improving their strategic capabilities and prepare them to
transfer the knowledge to less experienced coop representants from partner countries.

The expected project outcomes are:

·      Develop and disseminate 3 relevant open-source marketing and branding educational resources, specialized in crop sector cooperatives, to improve skills of young managers and experts.

·      Train 75 members from partner countries in marketing and branding for agri-coop, empowering them to become trainers themselves.

·      Increase the market share of coop agri-food products and consumer trust with at least 5%.

·      Increase visibility of 3rd coops from partners countries.Partners: National Branch Union of Cooperatives in the Vegetable Sector (Romania), Dalum Academy of Agricultural Business (Denmark), HollandDoor Cooperative U.A. (Netherlands).  

Please visit the project’s official website to find out more about its results:
https://uncsv.ro/2025/02/11/managerii-cooperativelor-agricole-din-u-n-c-s-v-au-finalizat-prima-etapa-din-cadrul-celui-de-al-doilea-proiect-erasmus